What does my donation support infographic

A letter from our editor, Shayla Stern

To celebrate Next Avenue’s fifth birthday this past May, we asked our readers to kindly step forward and support us with a donation. We are most grateful for those who did. Thank you. Our request for support also generated thoughtful questions from many – most frequently:


So I am happy to answer and tell you more.

Why does Next Avenue need my donation?

Next Avenue, a nonprofit, serves millions of people from across the United States. It was the brainchild of the PBS station in St. Paul, Minn. More than a decade ago, the folks in St. Paul saw a need that could uniquely be met through public media and the values we embrace: fairness, integrity and trust. That need was to address the needs of a generation that was redefining what it means to grow old.

America is now in the middle of an “age boom,” and millions of people are sharing common experiences of: caregiving; how to manage money and plan for retirement; how to address issues of health, well-being and relationships as well as how to find work and purpose as we age.

For more than five years, we have been largely supported through grants from foundations and the support of PBS. Like many other digital publishers, we have tried online sponsorship and advertising, but we were not always happy about the ads that showed up on our site. (Many of you weren’t either!)

We want to keep Next Avenue free to all, and as uncluttered as possible. So we are turning to you, our cherished readers, to ask for your support to keep Next Avenue strong and to continue producing helpful, actionable content daily.

What are you supporting?

Your donation goes directly to funding the journalists who produce our work and the people and technology we use to deliver it to our audience. We rely on people like you to help us continue to do the work of providing the best content for people over 50 — especially knowing that no one else is providing this kind of high-quality journalism and information. We know because you tell us this.

I hope this answers some of your questions and inspires you to join other readers who value what we do. Before you leave this page, I ask that you do one of two things: Make a donation to support our work or, leave us a question or comment about our work.  We would love to hear from you!